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Market and commercial studies

We analyze the market, customers and competitive landscape to identify growth opportunities and focus resources on those with the greatest potential.

What it can include

  1. 01Market, trend and sector analysis.
  2. 02Target customer identification and profiling.
  3. 03Competitor and positioning assessment.
  4. 04Commercial potential estimates.
  5. 05Analysis for new products, services or technologies.

What it is for

  • Reduce risk in investment and expansion decisions.
  • Identify the highest-value segments.
  • Improve the effectiveness of the commercial strategy.
  • Get practical positioning recommendations.

Sample product or deliverable

Market size and competitive position

First the market is sized, from the total available to the share the company can capture. Then each competitor is placed by price and market share to see where there is room.

From total market to reachable market

  1. TAMUSD 480 MTotal category demand in the region
  2. SAMUSD 120 MSegment served by the business model
  3. SOMUSD 14 MReachable share in five years

Competitive map

Illustrative example. Not a client case.

Where we have applied it

01

Markets and value chains

Market studies and commercial positioning strategies for natural ingredients, bioproducts and recyclable materials, with support to companies and producer associations.

International cooperation, trade associations and producer organizations

See all our experience

Contact

Let's talk.

Tell us what you need to assess, value or structure.

Email
info@innovanalisis.com
Phone
+57 320 516 5518
Address
Carrera 8 # 38-33, Bogotá, Colombia
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Innovanalisis SAS